Bloggers arrived from across the country to enjoy the San Jacinto Valley this past November. Eight bloggers were hosted in the Valley for three days and produced over 13 million timeline deliveries while they were having fun learning all about what the area offers.
This was the first blogger press trip since the inception of Visit San Jacinto Valley (the area’s destination marketing program) three years ago. To host a “national” blogger press trip is a little unusual for a first time venture but thanks to the Visit San Jacinto Valley tourism committee and Snowbird blogger Deb Thompson, this special trip has launched the San Jacinto Valley onto the national stage as a tourism destination in a big way. Bloggers attending were a good mix from Michigan, Ohio, Washington, and California.
Bloggers produce results
During the press trip the entire #VisitSJV experience was documented across multiple social media sites including Facebook, Twitter, and Instagram.
The 8 bloggers are respected writers and photographers covering travel, family, food, and entertainment. Their combined social media following at the time of the event was 433,500 people. The bloggers created 450+ original posts over the three days.
As part of the agreement to attend, each blogger will now write 2 stories that will appear on each of their own websites/blogs, so in addition to the publicity generated while they were in the valley, there will be much more publicity over the next several months.
The itinerary for the three days the group spent in the San Jacinto Valley included visits to Ramona Bowl, Estudillo Mansion, Hemet Depot, Victorian Bridal Museum, Old Town Temecula, wine tasting, attending the Healthy Hemet reception at the Historic Hemet Theater where they met a variety of local residents, Western Science Center, Diamond Valley Lake, and meeting with members from the Soboba Tribal Council.
Golden Village Palms and Super 8 (now the new Best Western Plus) housed the bloggers. The Anchor, Downtown Deli & Coffee, Marie Callendars, Sweet Baby Jane’s, La Michoccana, and The Maze Stone restaurants all hosted meals for the group. Courtesy transportation was provided by Gosh Ford.
Initial estimated return on investment
The monetary PR value of the online coverage the San Jacinto Valley received, just during the three day trip, is worth thousands of dollars and that’s just the beginning. The stories that each blogger will be writing and sharing will continue to keep the spotlight on the Valley for a long time ahead.
We want to thank the following bloggers for visiting with us and providing such awesome content to help us spread the word about the San Jacinto Valley:
- Deb Thompson |JustShortOfCrazy.com
- Tatanisha Worthey | AWortheyRead.com & AMittenfullOfSavings.com
- Tonya Prater | TheTravelingPraters.com
- Connie Ott | BabytoBoomers.com
- Ashley Ryan | PureWander.com
- Donna Biroczky | DangerousCupcakeDesigns.com
- Kirstin Wall Rowe | TrailMixedMemories.com
- Debra Schroeder | TravelingWell4Less.com
You can find a roundup of all the blog posts that were produced from this trip here.
The blogger press trip could not have happened without the donations of the wonderful local businesses who took part in the trip as well as countless volunteers who gave up their time to help showcase our special valley.
A quote from blogger Donna Biroczky’s first story about the area sums it all up:
“…the community alone is a big reason to visit San Jacinto Valley. In all the places I’ve lived, I’ve never run into a tightly knit group of people who truly care about each other and their neighbors and cities as much as the people of the San Jacinto Valley. From the friendly smiles, the welcoming hugs and the excitement in sharing their home with us, their love for the San Jacinto Valley was readily apparent the entire time.”